I Produce... Therefore, I exist.

What is the job of a music producer?


First and foremost, to gain the trust of the artist, to put himself in the artist's place, so he and his music can be understood, where is it he is coming from and what is it that he wants to achieve musically.

To make the artist keep or get back his objectivity, because when a musician or a band is playing, performing or composing music for a record, one of the first things to easily fly out the window is objectivity. If someone is hugging a tree, there's no way for him to see the forest, and is the producer the one aware of that forest. The artist has to rest assured that his work and music is in good hands.

It is then that the producer has a clear objective for the musical concept of the artist, and is capable of making the right calls as to what musical tools and technics are most convenient for achieving it: Musical arrengements, search for new sound textures, recording and studio technics, musical and artistic direction, and many times even emotional support and some therapy!!